Be the Brand.

I recollect a discourse about branding from years back. 00 that year or thereabouts he told me and it was regarded as having a bunch to do with the brand he sold. The reason why he so Electrolux and not Filter Queen, he told me, was brand name recognition. In England folks do not say they're going to vacuum the rug, they are saying they're going to Hoover their rug. The Hoover brand is that well-liked because they did such a fine job of branding themselves. Selling a well branded product is quicker, simpler and will make you more cash. In business having the buzz can also catapult an entrepreneurs visibility, so leading to more sales and profits.

The buzz regularly occurs naturally thru word-of-mouth, but also a good advertising campaign ( think about a super bowl commercial ) can literally change the face of a business in a flash.
Self employment